Myntra To Shut Down Its Website, Concentrates On Mobile App
One of the most popular shopping website, Myntra may shut down its web presence by the end of this year if it acquires 90% of its traffic from the mobile app. The decision was taken as a result of the exponential growth of the mobile market in India. The news was first reported by Times of India.
According to the report, Myntra gains 80% of its traffic and 60% of its sales from its mobile application. The company aims to take that number to 90% by the end of this year and that is when the presence of the e-tailer’s website would be questionable and it may find tough to exist. If this happens, Myntra would be the first brand to go from a web + mobile format to only mobile.