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Steam now requires disclosure of paid endorsements

March 18, 2015

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A clause in the newly-released Steam Subscriber Agreement now requires people to disclose when they have been given compensation for promotions or endorsements.

Located in Section 6, Paragraph C of the Agreement, the new addition reads as follows:

“If you use Steam services (e.g. the Steam Curators’ Lists or the Steam Broadcasting service) to promote or endorse a product, service or event in return for any kind of consideration from a third party (including non-monetary rewards such as free games), you must clearly indicate the source of such consideration to your audience.”

Valve added a similar rule to their Terms of Service back in 2014, making Steam Curators disclose if they had been paid by a developer to put games in their lists.

 


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